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sweetness... your way

Welcome to Simply Sweet Brooklyn! We are a custom bakery located in Bay Ridge, Brooklyn, NY.

We do not currently operate from a storefront so all inquiries must be submitted through our contact form.

Use the navigation bar above to view our custom offerings on cakes, cookies and treats!



Our products may contain some or all of the following: milk, eggs, peanuts, tree nuts, soy, citrus and wheat.


Note regarding nut allergies: We take great care in avoiding cross contamination for nut allergies, but we are not a certified nut-free facility. The only products that contain nut-based ingredients are our Nutella Buttercream (hazelnuts) and White Cake (almond extract). We do not use peanuts in any of our products or recipes.


Please notify us in your inquiry of any food allergies. Due to our liability insurance, we politely decline any orders where exposure to an allergen listed above, even through cross-contamination, could potentially cause anaphylaxis.  


Quotes & Payments


Quotes: any general inquiries that we provide pricing information and/or date availability to will expire after 48hrs. This is the "review period". If you do not respond to the initial quote within the review period, any follow-up will be treated as a new inquiry and will be subject to any changes in pricing or availability at that time. During the review period, any other client inquiries for your date that convert to a paid booking, will become priority and may jeopardize your inquiry. We will try our best to inform you if we are no longer available for your date during your review period.


All orders are to be paid in full at the time of booking. Invoices must be paid within 48hrs otherwise the order will be canceled and the date will become available for others to book. Due to our busy schedule, we do not follow-up on unacknowledged quotes or unpaid invoices and will assume your plans changed. 


For weddings or large events that may have different payment terms, your balance is due no later than 2 weeks before your event date. This will be communicated to you at the time of booking. If your order is not paid in full and on time, the order will be cancelled and your retainer will not be refunded. 


Forms of payment we accept: major credit/debit cards, Venmo and Cash-App. We do not accept personal checks (including e-checks), PayPal, Zelle, Chase Pay, or Apple Pay.




Cancellations are only accepted for clients who notify us at least 2 weeks in advance of their event. The retainer will be refunded less a $20 cancellation fee. Orders placed within 2 weeks of your event are non-refundable under any circumstance. In most cases we will offer the ability to apply the retainer to a future order to be placed within 6 months. In the unlikely event the order must be canceled by Simply Sweet Brooklyn, the full retainer will be refunded.


Delivery & Set-up

Delivery is available for most orders. There is a flat rate delivery fee of $10 within the Bay Ridge, Brooklyn area. The fee will increase based on location and will be provided at the time of order. Delivery on orders $200 and above include free local delivery in the Bay Ridge area. Deliveries outside of Brooklyn are subject to additional costs and must be discussed prior to booking. The cost of transportation such as tolls and parking will be included in the estimate.


If you require set-up for your order, please inquire at the time of booking. Set-up and rentals on certain items are available for an additional charge. If set-up is not discussed in advance of your order, any products delivered to your venue will be handed off to you or your designated representative for set-up.


Special note regarding venues: Please check with your venue in advance of reaching out to us to ensure outside vendors are allowed. It is the ultimate responsibility of the client to understand these rules or requirements for their event. These requirements could range from additional fees for using outside or non-preferred vendors, cutting/serving fees, proof of insurance from outside vendors with minimum liability requirements, or in some cases, denial of entry for unapproved vendors. Simply Sweet Brooklyn carries general liability insurance coverage and can provide a copy of the details for your venue upon booking.


We currently offer shipping on cookies and select treats for an additional cost. For items that are shipped, your order will be bubble wrapped and packaged with care in an effort to protect them from the hazards of shipping handlers. Once the product leaves Simply Sweet Brooklyn, we can not guarantee that shippers will take great care of the package. With this in mind, we do not offer refunds, replacements or discounts for products that may be lost or damaged during shipping. While we typically insure our packages for when the shipper loses the package or fails to deliver, perishable items are often excluded in the terms of the insurance coverage. We use UPS and USPS and will provide tracking details once shipped.



Jaimie P.



Jaimie started baking alongside her mother at a young age. In 2019, she decided to officially launch Simply Sweet Brooklyn at the urging of a friend. After more than a decade working in another industry, she's finally putting that fine arts degree to work that her father paid for.


Kristen E.

Master Planner

Kristen is a mom to a busy little boy with another on the way. Her meticulous attention to detail and taskmaster skills come in handy as she is typically the first line of contact with inquiries and event planning services (to come!). No one does a vision board like Kristen! 


Jackie H.


Dipping Queen

When Jackie isn't managing her performer son's budding acting, dancing and singing career, she's putting in late nights dipping treats. She's the "Jax of all trades" when it comes to helping out with all other business needs from costing to event set-ups.


Will P.


Mr. Sweet

Will works long and hard at his day job to keep the lights on at Simply Sweet Brooklyn. He's also the Head of Facilities, Master 3D Printer Technician and Fixer of All Things Jaimie Breaks.


© 2023 JayLPro, LLC dba Simply Sweet Brooklyn

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